The way we communicate and source information is changing. We increasingly form opinions about organisations, products and services based on what we read online, including what other people say on social media.
The communications industry is changing slowly too - good PR is no longer primarily about securing positive press coverage, although this remains important. Effective communication has grown to encompass online sources, what the public say on social media, and photo and video content.
I have worked as a parliamentary assistant, as a public relations consultant, and in communications in the third sector and for a European political party. Through these roles I have amassed a vast amount of experience in both ‘traditional’ and ‘new’ communications.
I draw on private and third sector communications experience
Brussels, Belgium | September 2018 - Present
The Party of European Socialists is the second largest European political party. In this role I implement communications strategies, generate pro-active news coverage and, where necessary, correct and rebutt negative media coverage. I also work on newsletters, brochures and leaflets to ensure supporters and stakeholders are kept updated at all times.
Brussels, Belgium | May 2018 - September 2018
Mental Health Europe works closely with the European Institutions and international bodies to mainstream mental health in all policies and end mental health stigma. MHE represents associations and individuals in the field of mental health including users of mental health services, professionals, service providers and volunteers. Together with its members, MHE formulates recommendations for policy makers to develop mental health friendly policies.
As Communications Offier I write and distribute press releases; work with journalists; produce newsletters and podcasts; organise meetings with stakeholders and others; and manage the organisation’s website and social media accounts.
Edinburgh, UK | December 2014 - May 2018
Full time contract with one of Scotland’s largest mental health charities. Penumbra has services in 15 local authority areas, employs 400 staff, supports 1600 people every week, and has an annual turnover of £10m.
As the staff member responsible for Communications, I manage internal and external communications and work closely with the Chief Executive, senior management, Research Officers, and services. I write and distribute press releases; work with local and national journalists; undertake public affairs work, such as writing briefings and organising meetings with MSPs and others; update the organisation’s website and manage social media accounts.
Edinburgh, UK | September 2012 – December 2014
Full time contract with an Edinburgh public relations and public affairs consultancy. Orbit Communications works with many organisations across many sectors, including education, renewable energy, construction, life sciences, and the third sector.
In this role I devised and contributed to communications strategies; produced daily media and political monitoring reports; wrote and distributed press releases, and fielded press enquiries; produced briefings for MSPs and others; wrote reports; organised public events; and, managed several client social media accounts.
Dundee, UK | September 2011 – May 2012
Part time contract alongside undergraduate study. In this role I worked both at the Constituency Office and the Scottish Parliament. Duties involved monitoring local press; policy research; preparing briefing notes; office administration; and, liaising with the public, stakeholders and other MSPs’ offices.